Social Networking remains one of the key features that helps to not only drive a sense of "community" amongst web users, but also helps to drive visits to sites. In this episode, I meet with Keiji Kanazawa - Program Manager for Windows Live Messenger - to discuss the new Windows Live Messenger Web Toolkit. It allows you to very easily add very flexible support for integrating social networking into your site, while at the same time leveraging the huge install base of Windows Live Messenger users.  If you want more details about the Web Toolkit, you can check out Keiji’s MIX09 Session: <3 the New Windows Live Messenger Web Toolkit for Social Websites And you might also want to check out the MIX09 Sessions of some of the other folks on his team: Five Killer Scenarios for the Windows Live Messenger Web Toolkit with: Chris Parker A Shot of Windows Live Messenger and a Pint of Microsoft Silverlight with: Jordan Snyder And you can access the Windows Live Messenger Web Toolkit Here: