Citigroup raised its price target for Discover Financial Services (NYSE:DFS) to $26 from $25 today while maintaining its neutral rating on the stock.Citi raised its 2011 EPS estimate for the company to $3.56 from $2.82, vs. the consensus estimate for $3.03 per share, and its 2012 EPS estimate to $2.65 from $2.45, vs. the consensus estimate for $2.76 per share.Shares of Discover Financial Services are trading up 2.93% at $24.59.Discover Financial Services has a potential upside of 12.1% based on a current price of $24.59 and an average consensus analyst price target of $27.56.