This week, the theme on Vator Box is transparency. We look at two women-started social networking sites that reveal who we are at some core level. The first one is Zivity, a $7-million-funded company that founder Cyan Banister describes in her video pitch as a beauty site that "sits at the intersection of MySpace, Playboy and American Idol and Playboy." This is not your mother's iVillage. We also looked at 23andMe, a personal genomics company with $10 million in funding from Genentech and Google, that hopes to create social networks around a person's haplotype. (Watch interview with 23andMe cofounder Linda Avey in 23andMe ushers in social 'DNA' networks.) The high-profile startup lets people get access to their genetic information and ... [ Read more ]