Joanna Mair is a professor of Strategic Management and Stanford University and IESE Business School and gave this talk at TEDxAshokaU: Universities Driving Global Change at Duke University on February 25, 2011. Learn more at www.tedxashokau.com. Johanna Mair is Professor of Strategy at IESE Business School and the Hewlett Foundation Scholar at Stanford University. She currently serves as the academic editor of Stanford Social Innovation Review. Her research focuses on how entrepreneurial actors create value through novel organizational and institutional arrangements. She is the co-author of three books and has written or co-written numerous award winning articles. What isTEDx? In the spirit of ideas worth spreading, TED has created a program called TEDx. In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. More information is at www.ted.com and http This video was shot by Duke University staff, edited by Laurel Gwizdak