Presented at the Swedish BizTalk User Group meeting September 16th 2009 in Stockholm. Session 1 of 2: In this session we will discuss the continued relevance of SOA and how to apply SOA principles when designing and exposing services from BizTalk Server. (View session 2) Richard Seroter is a solutions architect for an industry-leading biotechnology company, a Microsoft MVP for BizTalk Server, and a Microsoft Connected Technology Advisor. He has spent the majority of his career consulting with customers as they planned and implemented their enterprise software solutions. Richard worked first for two global IT consulting firms, which gave him exposure to a diverse range of industries, technologies, and business challenges. Richard then joined Microsoft as a SOA/BPM technology specialist where his sole objective was to educate and collaborate with customers as they considered, designed, and architected BizTalk solutions. One of those customers liked him enough to bring him onboard full time as an architect after they committed to using BizTalk Server as their enterprise service bus. Once the BizTalk environment was successfully established, Richard transitioned into a solutions architect role where he now helps identify enterprise best practices and applies good architectural principles to a wide set of IT initiatives.   Richard maintains a semi-popular blog of his exploits, pitfalls, and musings with BizTalk Server, SOA and enterprise architecture at