Buddy Media’s Lazerow on why $1 per app subscriber is the new model on social networks It seems difficult to believe, but it hasn't been a decade since the establishment of auctioned-based, CPC (cost per click) pricing for search results pages. Prior to this new model, many search companies, including Google tried different forms of monetization, including licensing out search listings. Today, the search to make money with social applications is underway as half a billion people are on social networks. Buddy Media is experimenting with an interesting model to help its brand customers, such as Fox News, Budweiser, InStyle and Hollywood.com find a way to reach and pay for an audience across social networks.  It's so successful, says founder and CEO Michael Lazerow, that the company has 50 customers. There are a number of companies that ...   [ Read more ]