Microsoft Silverlight (announced today) is a cross-browser, cross-platform plug-in that supports rich media delivery over the web. But how do you create the rich media in the first place? Expression Media Encoder is one key element of the workflow: providing encoding, annotation, watermarking, and custom skins. Dr Sneath visits James Clarke, one of the program managers on the Expression team to see an amazing end-to-end demo that shows the power of Expression Media Encoder and Silverlight working together.