A talk given in Session 3 How Can We Use Finite Resources To Propel Ourselves In The Future? of TEDxTokyo 2009, held on May 22 at National Museum of Emerging Science and Innovation. Gunter PAULI, Founder of ZERI, on how the laws of physics will shape the new economy About TEDx, x=independently organize event In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)