Lessons learned in listening & engagement In her keynote address to OMMA Social San Francisco 2009, Angela Courtin, SVP Marketing, Entertainment & Content, MySpace, explains how each user’s actions feed outward as a sphere of influence into the interests and actions of their friends, hence the "Momentum" effect.  To illustrate how this effect works in tandem with an integrated marketing program, Ms. Courtin tells us the story of a new e-commerce joint venture that MySpace has launched with 4 major record labels.  This project was inspired by artist's needs for a more economically sensible engine through which fans would discover and acquire new music.  That need was an outgrowth of the good old days (last year) when music discovery was led by MTV, but the road ...   [ Read more ]