Technorati CEO Richard Jalichandra is our guest host evaluating social applications as ads In this segment, we brought in Richard Jalichandra, CEO of Technorati,  an advertising network for mid-tail sites. This week, we looked at Buddy Media, a provider of advertising and marketing applications across social networks. Manhattan-based Buddy Media raised $8.3 million from high-profile investors, such as Greycroft, Softbank, Bay Partners and European Founders Fund. The startup provides a new economic model for advertising, as well as strategy, development, promotion and tracking for its clients, which include big brands, such as InStyle, Anheuser-Busch and Fox News.Ezra Roizen, Vator Box regular and digital investment banker, joined us as well.Here are our observations and highlights of the discussion about Buddy Media CEO Michael Lazerow’s video pitch (see his Vator profile for that), the novelty ...   [ Read more ]