Dress For The Moment. NewYorker New Yorker has 666 stores in 25 countries making it one of Europe’s largest fashion businesses. New Yorker’s own brands have become sought-after labels with which our multi-facetted target group is able to identify. The star brand in this area is the fishbone streetwear label. For several years now accessories shoes trendy sporting gear watches and school supplies have been successfully marketed under this memorable and widespread logo.