Limited Brands Inc (NYSE:LTD) reported May net sales of $717.4 million, up 9% from May of 2010, and has now recorded sales of $2.93 billion for the first 17 weeks of the year, up 13% from the year earlier period.Comparable stores sales increased 6% in the month, and are up 13% over the first 17 weeks of the year.Ltd Brands has a potential upside of 14% based on a current price of $38.71 and an average consensus analyst price target of $44.13.Ltd Brands is currently above its 50-day moving average (MA) of $38.17 and above its 200-day of $31.83.