Tomasz Imielinski of Ask.com says search engines should be able to say, 'I don’t know the answer' In this segment, Bambi Francisco interviewed Tomasz Imielinski, executive vice president of Global Search and Answers for Ask.com. BF: What's the marginal gain semantic technology is bringing to the search experience? TI: Ideally, it would be the shorter distance between the query and the answer. Today, you often have to re-phrase your query. The choice of keyword or order is important. You do this many times because the choice of keyword is important. The people who are good at search are the ones who can re-phrase and get the answer. This shouldn't happen where the search engine is shifting the job to the user so the value is clear that this is a needed product. The answer should just come ...   [ Read more ]