In Chapter 5 of 20 of his 2011 Capture Your Flag interview with host Erik Michielsen, software entrepreneur and Borrowed Sugar founder Dan Street shares how hiring is the most uncomfortable part of starting a company. Street struggles to recruit others based on his vision instead of what he can pay today. He shares how he balances an iterative process shaping his vision with conveying that vision to others in both recruiting and team leadership. Street is the founder and CEO of Austin, Texas based Borrowed Sugar (www.borrowedsugar.com) which develops Internet software to strengthen local communities. Previously, Street worked in private equity at Kohlberg, Kravis, and Roberts (KKR) and management consulting at Bain & Co. He earned a BA in music and business from Rice University.