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Brand Marketing for a Sustainable Society
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Brand Marketing for a Sustainable Society
Dorothy Mackenzie discusses the importance of big brands as a mechanism to normalize sustainable business and eco-friendly living in a society. This is one way that brands can have an effective positive impact through their green marketing or corporate social responsibility strategy.
Video Length: 56
Date Found: January 07, 2011
Date Produced: January 06, 2011
View Count: 0
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