The British Arrow (the new name for the British Television Advertising Awards) Craft Awards held this week in London included the Gold for Best Original Music, given to the Doritos Guitar Hero Alan commercial.Meet Alan, leather-clad rock god and protagonist of the new campaign by Doritos. Alan was born to live the rock god dream but, as the lyrics of his rock tracks explain, life always seemed to treat him mean and he was never able to realise his rock star potential. Find out more about Alan on Doritos.co.uk, where you can display your own rock god credentials for the chance to win both a rockin Guitar Hero kit and a night in the life of a rock god in a luxury hotel penthouse suite.