In my first collaboration with Arnold Worldwide, I directed this High-Definition spot for TIMEX featuring the new Ironman IControl watch for Ipod. The spot, featuring a graphic runner, the watch itself and an iPod, was visually sewn together by a graphic sound wave and light effects that crossed the whole picture from beginning to end.  The song "Clear Island" by band "Liars" was edited by Nervo’s Music Director Darrin Wiener who has also created all of the sound effects. Music played a big role in this project as all of the animated elements, including the runner's movements, had to follow the pace and structure of the song. Because of this it was very helpful to have an in-house musician who we could closely collaborate with as all of the different parts of the spot were being roughed into an animatic. At the end of the spot, below the TIMEX logo, we've incorporated a short but special live-action element. We utilized a pool of magnetically charged ferrofluid to represent the energy of the run and the song accumulated at the end. You can see a clip of the raw material here - If you are interested in reading more about the technical aspects of this project, you may read our posts on Nervo's Flickr page -