Google's Marissa Mayer helps us evaluate the social media business of Appssavvy With the popularity of applications and widgets made by companies, such as RockYou and Slide, we're seeing the emergence of startups solely focused on creating advertising solutions for app makers. Is there a big business in creating advertising and marketing solutions for widget and app providers? Or are widgets and apps advertisements in and of themselves? We explored that question by evaluating Appssavvy, a social media agency business. Joining me and Ezra Roizen (Vator Box regular) was our guest host, again, is Marissa Mayer, Vice President of search products at Google. A couple of the points we raise: - While consumers spend tons of time on applications in social networks, the CPMs are extremely low because the engagement with ads are low. ... [ Read more ]