iReport — In a bold move to address the healthcare affordability crisis, Blue Shield of California Chairman & CEO Bruce Bodaken announced a pledge today that Blue Shield will limit its annual net income to no more than 2 percent of revenue. This commitment will apply retroactively to income earned in 2010, when Blue Shield’s net income exceeded the 2 percent target by $180 million. That amount will go back to Blue Shield’s customers and the community. To view Multimedia News Release, go to