In this clip the upbeat voice over tells us how ‘society women’ (women from the upper classes) are doing their bit for the war effort. They have turned a magnificent country house into a factory for making hospital supplies.   During the First World War Britain had learnt how valuable women could be to the war effort. As soon as war broke out women were conscripted into the armed forces and into essential industries. There was also a big voluntary effort as well. Many women from wealthy families took part in activities like these shown in the film. There are several different messages here. Firstly, not to waste cloth or any other resource! Secondly, women are shown doing their bit for the war effort. These are upper class women, suggesting that all of society is playing its part in the war effort.