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Are Big Ad Agencies Ready for Interactive TV?
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Are Big Ad Agencies Ready for Interactive TV?
NEW YORK (AdAge.com) — The emerging forces of set-top box and Internet Protocol TV interactivity are soon expected to change the nature of television-based advertising. But are the country’s big advertising agencies ready to lead the way into this totally new environme...
Video Length: 0
Date Found: April 20, 2009
Date Produced:
View Count: 9
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