24 hour Superstay Lip colour from Maybelline : A woman’s lips and the product are shown to demonstrate the double ended applicator for the new long lasting lip colour. One end is for colour and the other for a conditioning bond, allowing lips to remain glossy for 24 hours, which is illustrated by scenes a woman carrying out several activities whilst retaining the glossy look. the narrator adds that you can also use the 24 hour foundation which is demonstrated by another woman.