Massively multiplayer online role-playing games (MMORPGs) have thrived on the concept of providing a completely autonomous virtual world at a user’s disposal. With the prospect of such a captive audience plugged in to a digital community, marketers are looking for new, more socially relevant ways to showcase their products Amanda Watlington of Searchingforprofit.com talks with WebProNews about the fertile ground that awaits advertisers who choose to venture into virtual domains to market their products and services to consumers.Second Life is emerging as one of the premier avenues that present the most potential for virtual world marketing. With a established system of commerce and infrastructure, Second Life offers a unique opportunity for companies to not only advertise their products to the online community, but also to interact with the consumers-at-large and boost the tangible and virtual economies in one fell swoop.