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Management Decision Systems-Assessor - 1983 Finalist
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Management Decision Systems-Assessor - 1983 Finalist
Glen L. Urban, MIT Gerald M. Katz, Management Decision Systems Thomas E. Hatch, Miles Laboratories Alvin J. Silk, MIT The Assessor model was developed to test and evaluate new consumer products before the expenditure of a test market. The predictive value of the model has a 6:1 benefit to cost ratio and has saved clients $126 million on 450 tested products.
Video Length: 1743
Date Found: July 10, 2010
Date Produced: July 09, 2010
View Count: 2
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