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Global Media
Just as digital technology has expanded the means of producing media, so has it increased the geographic range new media may travel. Locally generated content can zip around the world in a heartbeat. But, says moderator Henry Jenkins, “as a society we’re in a contradictory state in terms of having greater access to global content than ever before, but not having developed a conceptual framework to think about it very well.” These panelists attest to an unsettled time for global media. At a recent Bombay conference celebrating the globalization of Indian film, Aswin Punathambekar saw international heavy-hitters, including Warner, Fox Searchlight, and Disney, all attempting to shape the future of the industry. Part of Indian film is still defined by the families that started the industry in the 1930s, but the last decade or so has seen dramatic changes, including attempts at fusing with Hollywood, and perhaps more dramatic, the explosion of new distribution channels through media piracy and imitation. Bollywood now exists outside of Bombay, says Punathambekar, in Karachi, Dubai, Beirut and Nigeria. The “culture of the copy” has come to define production and circulation of film and TV programs in these outlying hubs. Two billion people watch Latin America’s telenovelas, long serial dramas featuring outsize villains and heroes. Carolina Acosta-Alzuru provides a tour through a global business that produces 12 thousand hours every year. Different regions feature different flavors. While Mexican telenovelas are “moralistic and melodramatic,” Venezuela’s programs appear suffocated by the censorship of the Chavez regime. Multinational broadcasters compete to distribute their products (distinguishable by differently accented Spanish) all over the world. They also fail to prevent bloggers and YouTube aficionados from placing episodes on the Internet. She laments the missed opportunity of telenovelas to teach and present the world in constructive ways. Instead of movie thea...
Video Length: 0
Date Found: May 23, 2009
Date Produced: May 19, 2009
View Count: 3
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