CEO Joe Kennedy on monetization of personalized radio on the Web Even though Pandora recently introduced a $36 annual subscription service called Pandora One to augment its advertising revenue, the Emeryville, Calif.-based company expects sales to rocket in the current quarter and double this year, thanks in part to its popularity on the iPhone app. In this three-part interview segment, I talk to Joe Kennedy, CEO of Pandora, a personalized radio station that creates music stations based on personal preferences.Kennedy said that while the Pandora Web site draws 6.5 million unique visitors, unique visitors on its mobile presence adds another 3 million visitors a month, bringing Pandora’s total monthly unique visitors to nearly 10 million.Kennedy told me, when I recently interviewed him on stage at the ContentNext's EconSM conference in San ...   [ Read more ]