Long time client SportsTime Ohio reached out to our creative team to develop their on-air network brand and ID’s. The creative team developed the position "For Fans, By Fans" for the official cable home of the Cleveland Indians and Browns. This brand approach entailed the creative team casting Ohio musicians and artists to express their team passion through their craft. The line-up included well known national slam poet Ray McNiece, child prodigy Chad Hoopes and blues legend Wallace Coleman just to name a few.  This national ADDY and Regional Emmy® Award winning network branding campaign was shot in carefully selected locations; each serving as a reminder of the rustbelt grit and steely determination of Cleveland fans. The ongoing series forged a true connection between the network and fans.