"Integrated Care" uses a museum as a metaphor to convey Kaiser Permanente’s approach to coordinated care. The spot takes the viewer on a journey through a museum dedicated to one patient, Linda. Within the museum are several "exhibits" that showcase not only Linda's medical history but her hobbies and lifestyle choices as well. This holistic view of Linda — which can be shared with other KP doctors and specialists through a secure, electronic database -- allows a complete team of experts to participate in Linda's total health, showing that the total picture is the best picture. By the way: the doctors in the ad are all Kaiser Permanente medical professionals.