An analytical framework for using powerlaw theory to estimate market size for niche products and consumer groups.He is the author of New York Times bestselling book The Long Tail: Why the Future of Business is Selling Less of More, which as published in 2006, and runs a blog on the subject at longtail.com. In 2007 he was named one of the “Time 100,” the newsmagazine’s list of the 100 men and women whose power, talent or moral example is transforming the world. Chris Anderson - Wikipedia article