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Why Marketers Should Study Behavioral Economics
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Why Marketers Should Study Behavioral Economics
In Chapter 5 of 12, Ken Rona discusses his early career transition touring with large bands to getting a PhD from a Top 10 business school, Duke University. Rona studies voting behavior in political science courses at Stony Brook University and Rona start
Video Length: 0
Date Found: May 23, 2010
Date Produced: May 23, 2010
View Count: 2
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