First Time Stain Removal Recommended by 90% : A family is seen at a picnic in the woods, spilling things on the tablecloth as they battle with wasps, and the narrator advises that some things are difficult to get rid of the first time. She compares this with some tough stains, and introduces the Ariel stain remover, which is shown on screen as it is demonstrated to remove more stains the first time. She concludes that 90% of people who tried it would recommend it, and a selection of different versions of the product is displayed. A screen note advises that the products are available at Wilkinson.