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Bonobos - lifting butts and revenue
CEO and co-founder Andy Dunn on building an online pants store to $6 mln in sales a year In this segment, Bambi Francisco interviewed Andy Dunn,. CEO of Bonobos, a two-year-old Manhattan-based designer and retailer of casual and dress trousers and polo shirts for men. BF: Are you expanding to female clothing at some point? AD: We’re thinking about it. We're going to do a small test with stretch coduroy mini skirts probably just before the holidays. BF: Let's talk about how you're getting the word out.AD: It started with word of mouth.The first 2,000 customers was from my co-founder and I walking around campus at business school with grocery bags full of pants doing fittings behind people' s cars, behind pillars, and throwing pants parties. When we got started, we thought we would build a direct sales force, ...   [ Read more ]
Video Length: 0
Date Found: October 06, 2009
Date Produced: October 06, 2009
View Count: 6
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