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Leveraging chip designing to make wine
And, how a blogger saved this company's business Greg Snell, CEO of Provina, had been designing chips for 15 years. One day, he decided to parlay his chip-designing skills into a product that created wine. Greg was reading about "specifications on what a customer was looking for for a chip plant," he said, realizing that the "PH density and acid" specifications were very similar to wine specifications. Then it hit him. "Man, wouldn’t it be neat if I could create a machine that would make wine for people as opposed to doing something in the chip-making environment." That's when he created ProVina, which, according to the company profile on Vator, designs and manufactures unique consumer oriented products for the $80 billion wine industry. ProVina's first product is WinePod, ... [ Read more ]
Video Length: 0
Date Found: September 23, 2008
Date Produced: July 18, 2008
View Count: 1
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