As most serious eaters know, the folks at Häagen-Dazs are putting their money where their spoons are this year with a dedicated marketing effort aimed at increasing awareness of Colony Collapse Disorder, the mysterious condition that has caused a dramatic increase in honeybee colony losses. Häagen-Dazs is even donating a portion of the proceeds from the sale of its new vanilla honeybee flavor ice cream to fund research to find out what exactly causes CCD.