Turn Back the Risk : A large clock in a town centre is seen ticking backwards, as a woman surrounded by people walking backwards addresses the camera. She advises that 7 million of the population is at risk of diabetes without knowing it, owing to lack of exercise, excess weight, or ageing. She continues that, spotted early, the risk could be reversed, and suggest a visit to a Lloyds Pharmacy for a free check-up, which we help turn back the risk of diabetes. She concludes that the company offers 'healthcare for life'.