App founder talks about how to keep consumer constantly engaged We’ve come a long way from scribbled x’s and o’s and characters that form little smiley faces. We’re even eons beyond e-cards from Blue Mountain, and yellow-faced emoticons. The current lingua franca of self-expression and communication is poking, nudging and winking. Slide is adding to this vocabulary with kicking, slapping, proposing, and throwing sheep - aka Superpoking. As Max Levchin, CEO and founder of Slide, said to me in this second-part interview, SuperPoke apps are “literary emoticons,” and basically the Hallmark Cards of this century. (Click here for the 1st part of our interview: How Slide plans to make a profit.Slide is a social entertainment media company that’s attracted some 170 million unique visitors, sharing bits and pieces of themselves ... [ Read more ]