“It’s no longer sort of easy for the small guy to have a great idea and just send it out to the public.” Those are the words of Steve Trollinger, a partner at J. Schmid & Assoc. Inc., in an interview with Mike McDonald at the 25th Annual ACCM conference in Orlando. With postal rates on the rise, Steve explains that small-to-medium-sized businesses need to look beyond their “good idea” and focus on developing their website, brand, and PPC campaign. Watch the WebProNews interview for more advice from Steve Trollinger.