Search Engine Watch’s Danny Sullivan has been the object of much rumor and speculation throughout the blogosphere recently, following his announced departure from SEW and the SES conference series. WebProNews had the opportunity to catch up with Danny at PubCon this week, and he lets us in on his upcoming plans. We also had the chance to talk with Danny about the evolution of search engine optimization, and the shift in mentality from the long perceived notion that SEO is little more than “gaming the system” to its acceptance as a practice that search engine developers are now embracing with open arms.