Zynga’s Mark Pincus on the evolution of social gaming, and why Lightspeed's Jeremy Liew is wrong If you want to get Mark Pincus, founder and CEO of Zynga, hot under the collar, just ask him if he thinks Lightspeed Venture Partner's Jeremy Liew is right when he says social gaming is a marketing channel not a category. (See Liew's post)"I cannot say how wrong Jeremy is," said Pincus, in this first part of our interview on how the Internet has changed our culture, and particularly the way we play games. Pincus believes that believing social gaming is just a marketing channel is as shortsighted as saying the Web is just a marketing channel. Clearly, with the emergence of eBay, Amazon, Google and Facebook, the Web is not just a promotional tool. In fact, Pincus would go so ...   [ Read more ]