Unfortunately, internet security isn’t taken as seriously as it should be. Though awareness for personal security measures online is increasing, too many are victim to crimes which could have been easily avoided through simple measures. Eric Gertler, former CEO of Privista, has just released a new book called, “Prying Eyes: Protect Your Privacy From People Who Sell to You, Snoop on You, or Steal From You.” It’s all in the title.Gertler’s concerned about the safety of the uninitiated. In a recent talk at the DigitalLife Expo in New York City, Gertler urges a crowd consisting mostly of high school students to take action in protecting themselves. “We have zero privacy… whether you like it or not… It’s worse when you go online.” His message leans more toward taking care in what and how you share information online and with whom, in addition to utilizing protective software.