George Siemens is Founder and President of Complexive Systems Inc., a learning lab focused on assisting organizations develop integrated learning structures to meet the needs of global strategy execution. He recently authored a book - Knowing Knowledge - an exploration of how the context and characteristics of knowledge have changed, and what it means to organizations today. He is actively involved in researching social media and networked technologies at the Technology Enhanced Knowledge Research Institute (tekri.athabascau.ca at Athabasca University (www.athabascau.ca About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)