Social Business Advocate and Serial Entrepreneur Hans Reitz shares a vision with 2006 Nobel Peace Prize laureate Prof. Muhammad Yunus: a planet utterly without poverty. In 2008, the two established the Grameen Creative Lab to spread Prof. Yunuss social business model, which tackles social issues by combining business know-how with the desire to better the quality of life. Hans saw poverty firsthand during seven years of living close to the bone in Southern India. In 1992, he became a partner in Natural Shakti, a company that cultivates coffee and spices in Kumily and Kerala, India. Two years later, he opened an event and creative communication agency called circ, which was named Germanys top creative agency in 2007. Hans also co-founded the café chain Perfect Day in 2004, selling coffee made from pure natural beans as part of an avowed mission to transform the coffee industry’s growing practices. tedxtokyo.com About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)