Interview with long tail expert Adam Boyden, President Conduit Reena A Jadhav interviews Adam Boyden, President of Conduit which has crossed 200,000 long tail publishers and successfully monetized their customers in less than 5 years.   According to Adam, building a successful long tail strategy starts with addressing a big problem faced by large number of businesses. The key is to deliver an incredibly easy to use solution that is also easy to understand and implement. Don’t forget to make the product reliable and stable. How about the importance of managing cost of customer acquisition? Long tail platforms are inherently fixed cost platforms so focus on business development to drive scale.   He shares information about how Conduit helps publishers build a better relationship between their content and their end users in less than 15 minutes ...   [ Read more ]