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Sweet Success: Baked Goods from the East
Sweet Success: Baked Goods from the East
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Sweet Success: Baked Goods from the East
‘’Kathi’’ is one of East Germany’s best success stories. Like many former East German companies, the baking mix manufacturer was in danger of collapsing after German reunification.But owner Rainer Thiele fought to keep his company above water because he believed his products would find a place in the newly-unified country. The battle was especially difficult at first, especially because former East German residents only wanted products from the West. Miltiades Arsenopoulos
Channel: Deutsche Welle
Category: Business
Video Length: 224
Date Found: June 30, 2010
Date Produced:
View Count: 0
 
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