Dixon Jones, the Managing Director of Receptional LTD, and Mike McDonald discussed link building during the SES show in New York. Jones spoke about the reputation, quality, and quantity of links and the various aspects of each. He explains how bad links confuse Google and the other search engines. Catch his advice in the WebProNews video. Check his back link comparison tool here: with username: sesny and password: sesny.Keep watching WebProNews for more videos from SES New York 2008.