What are the key ROI differences between pre-roll and in-video advertising? Schuyler Cullen, CEO and co-founder of Keystream, an in-video ad technology company, says the objective of online advertising is to give marketers measurable and high ROI in their advertising by giving viewers content that’s engaging, entertaining, builds awareness and elicits an immediate response from them.According to Schuyler, pre-roll advertising misses the mark on all of these objectives. The main reason for this is because it doesn’t fit the viewing habits of people online. “Viewers want to have immediate access to their content," he said. "They don’t want to wait 15 to 30 seconds for short clips or even longer clips, and that’s why 45% of viewers abandon their content before seeing it when exposed to pre-rolls." Further, he points out ...   [ Read more ]