Venrock's Brian Ascher talks about recent investments in Awarepoint, Shopflick, and Martini Media Recently, Awarepoint raised $13.3 million, of which $5.9 million came from Venrock. Clearly, despite the downturn, investors are putting money to work. In this interview, Venrock partner Brian Ascher, who also sits on the board of Awarepoint, talks about the rationale behind that investment. "It's a real ROI story," he said. Awarepoint makes small battery-powered tags that can be placed on equipment and patients, so hospital staffers can quickly find them, should they get lost. Hospitals can have the system up and running in a week (vs six months for some competitors), and they pay on a monthly basis.Ascher also talked about the rationale behind investing in ShopFlick, which he calls a "QVC meets YouTube" destination site. Essentially, Shopflick produces ... [ Read more ]