It’s no secret. For millions of avid cyclists throughout the world, having a comfortable butt while riding your bike is critical, whether you’re commuting to work or competing in a grueling 100-mile leg of the Tour de France. To that end, Pearl Izumi ( a leading manufacturer of high performance biking apparel, is unveiling a top-secret program focused exclusively on testing and developing new technology to increase the bottom-line performance for avid cyclists worldwide.  To view Multimedia News Release, go to