Search marketing changes have developed over past few years and have brought about more awareness. One of the best examples of these changes is the rising popularity of video searches. Danny Sullivan of searchengineland.com explained to us in an interview at the SES conference in New York that this move is almost a step backwards.“It is actually a search activity and you have people realize, wow, there is a whole audience there that didn’t exist before. So then, I have to make sure I got it uploadedoh, I got to pay attention to the titles, I’ve got to pay attention to the descriptions, and that’s like old school SEO.”The social rise of media and the World Wide Web are beginning to impact searches even more. At first, people weren’t seriously accepting sites like Digg for searches; however, now they are respected since they have been so helpful. Sometimes these sites are even more valuable than the well-established ones. Part of search is discovery. All this information also plays an important role in starting up a new website.“The beauty of starting a new site is like because you haven’t started to generate your own weather, at first, I mean now we got lots of weather; but at first, you really notice all the traffic resources coming in and it’s likewowYahoo’s not registering, but stumble upon is like kicking. And that really made me think that a lot of the search marketers have got to pay attention to the social media thing because there’s effort there that needs to go into it.”Well, that is some good advice to consider for search marketers.