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Graspr muscles it way into how-to game
Adding an agency touch to find the next Rachel Ray Graspr hopes to be the how-to video shop, with aspirations to cultivate next year's stars in instructional video. Grasper, which raised $2.5 million in venture funding, has 20,000 videos after having collected them through aggressive outreach for the past 18 months.  Today, the site adds about 400 videos per week across 17 categories, such as home and garden, cooking, education and crafts. The videos are about three to four minutes long, and are typically part of a series of videos. For instance, this "How to Play Peanuts theme" is part of a series of videos. While the site is certainly useful, Teresa Philips, Graspr founder and CEO, knows that she's up against steep competition. (Watch Teresa's Lessons learned on getting ... [ Read more ]
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Date Found: September 23, 2008
Date Produced: August 22, 2008
View Count: 1
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